There used to be a period when SEOs could get away with almost anything. They could stuff pages with irrelevant keywords, build spam incoming links from shady domains, paste duplicate content across pages, and still go unpunished by search engine listings. These days, bad SEO can result in a sharp decline in ranking and traffic that might be impossible to recover.
Hiring the company that can do SEO Right
No website can manage to turn a blind eye to the free and often sizable organic search traffic. That’s why entrepreneurs and small business owners must hire a search engine optimisation agency at some stage. Hiring an agency is a critical decision that will not be taken lightly, since the mistakes the SEO commits can cost dearly when it comes to traffic and ranking. Moreover, these mistakes can be expensive to fix.
Here are 4 difference between SEO done right and wrong. Small businesses should make it a point to judge SEO agencies keeping these differences in sight. The greatest difference, though, is that SEO can make an online business when done right, and break it when done wrong.
SEO Done Right Vs SEO Done Wrong
Difference #1: Attitude in the SEO Agency
Right: An agency that is going to do justice to SEO is proactive in asking them questions. They request access to the CMS, keywords, the earlier history, Google Analytics and check Console, etc. The right SEO agency always has ideas for improvement.
Wrong: An SEO agency that asks no question, offers no suggestion, and doesn’t communicate proactively is probably going to do SEO wrong. They might rely on their network of spam sites for link building towards the site they may be optimizing, an error that can be disastrous after Google’s Penguin Update.
Difference #2: Traffic and Conversions
Right: When SEO is done right, traffic drops and revenue improves throughout the initial months. It is because the agency gets rid of irrelevant or low-yield keywords and focuses on more productive keywords. This eliminates unwanted traffic and increases conversions due to better targeting.
Wrong: When done wrong, SEO can initially drive a lot of unwanted traffic from irrelevant keywords or referring domains. This can last only until Google’s Penguin and Panda Penalties hit the website, then it may be daunting to recoup the traffic and ranking.
Difference #3: Quality of Back Links
Right: Back links are the most essential off-page ranking signal. The right kind of SEO focuses on content marketing strategies to build natural back links from high authority domains. The right SEO agency will carry out link-building only with websites that have a great DA score.
Wrong: When SEO is done wrong the “optimized” website can end up getting hundreds or thousands of spam back-links, cultivated by an agency that didn’t know its job. These back links can seriously hurt the search rankings. They are also a genuine pain to remove or “disavow.”
Difference #4: Long Term Effects
Right: When done right, SEO results in a positive reinforcement effect on the ranking. It’s as the visitors are driven by relevant keywords, and also the pages contain matching content. The visitors’ time on page increases, because they find anything they came looking for. Google considers it good user experience and rewards the website using a better ranking the next occasion.
Wrong: When SEO is performed wrong, ranking and traffic plummet soon. It’s because search spiders have become smarter at spotting illegal tactics. They can detect illegal practices like spam back links, keyword stuffing, duplicate content, etc faster than a few years ago. Inside the worst case, the site can be slapped with a manual action penalty, which can oncxgy plenty of headache, expense, and hard work.
Selecting an SEO agency which will do SEO right is really a task that must not be rushed. The planet is full of bad SEO, which can cause serious harm to an online business. Due diligence has to be performed and keep the aforementioned differences in mind.