What’s the easiest method to get more new patients to your practice? Every practice owner wants the easy answer so when the phone rings and some snake oil salesman starts talking; it can be easy to get suckered. And then be left paying month after month for a service that does little or nothing.
Here’s how to avoid getting sold and instead find an online medical marketing firm that gives value. Ask these 5 questions.
* Will they measure success with regards to trackable new patient leads?
* Do they really charge month to month or lock people into long-term contracts?
* Can they provide proof the service(s) generate more new patient calls?
* Will they be transparent or do they really hide fees?
* Will they manage your marketing for you?
* See below for that details on each.
1. Do they measure success when it comes to new patient leads?
In the event you own a practice, the goal of medical marketing would be to do just one thing, which is to acquire more new patients calling as well as emailing your practice. It’s not to the quantity of ad impressions or Google views, branding, or page impressions or even total quantity of calls you obtain. None of these things can be converted into new patients and sales.
Most medical marketing firms try to bury you in data about things which has no tangible benefit. Many will even ask you to put special coding on your website throwing off your current marketing metrics. Instead search for a marketing firm that utilizes call tracking and form fill tracking to accurately see how many NEW Patients contact you monthly.
2. Do they really charge month to month or lock people into long-term contracts?
Long-term contracts needs to be a huge red flag. It’s a sales technique to sell services people will want to dump in a month or two that keeps you investing in 6-twelve months for something that does nothing. Ensure that you pick a medical marketing firm that charges on a month to month basis. That way, they’ll must carry on and earn your small business each month.
3. Can they offer proof the service(s) generate more new patient calls?
Ever had someone call to pitch you “geo-fence display,” “retargeting,” “banner ads,” “newspaper ads,” “magazine ads,” or “beacon marketing?” The most important thing you ought to know is that none of these work then one is even illegal. There is certainly zero proof that using these marketing tools will attract one particular new patient. However, there is lots of evidence that these particular are just methods to charge your practice for services which do nothing.
Geo-fence display pushes texting to prospects driving by your practice. Which is not only annoying, and if it worked would mess with this scheduling. In reality, it doesn’t generate leads. Great idea if you had a bar in a sports stadium. Bad idea for medical practices.
Retargeting a very good idea, for many local businesses but Google’s views it as a a violation of HIPAA. Using retargeting ads could put your practice in jeopardy.
Banner ads? Again no evidence they generate any new patient calls and a lot of evidence they’re a complete waste of money. Same for newspaper ads, magazine ads and beacon marketing.
Bottom line is before you sign up for marketing get proof the service works to generate new patient leads and after that speak with a few clients who’ve used it.
4. Will they be transparent or do they hide fees?
When it comes to price you’d like to know what you’re spending money on, right? Yet a typical ripoff strategy in the industry would be to charge for Pay-Per-Click ads according to a mythical ad cycle, say $1000 per cycle. Then this firm refuses to really provide information on how much of that cash will almost certainly actual AdWords spend versus within their pockets.
The only transparent approach to charge for medical PPC would be to charge a monthly management fee and after that have you pay for the AdWords spend right on your bank card. This way you know exactly how much you are make payment on marketing firm to control your medical PPC and exactly how much went along to Google’s AdWords.
5. Do they manage your marketing for you personally?
There are tons of low-cost internet marketing services out there that provide you use of software so that you can manage your marketing yourself. As an example, there are a number of companies that sell online review software, and almost none that train your team how to use it and make sure it’s helping you.
Getting usage of powerful internet marketing tools is wonderful, in theory, in case you have a Ph.D. in website marketing and 40 hours every week to spare. On the other hand, if you currently have employment helping patients, they are just a huge total waste and funds.
Be sure to check the marketing firm does the work, so that you can concentrate on what you do best that is helping patients. What’s the easiest way to attract new patients? Make sure for each dollar you put money into lead generation you’re getting nlphhf and a positive ROI. It’s that easy. And get away from all of the nonsense about geo-fence displays, retargeting, banner ads along with other stuff that does nothing for the medical practice.