Pitchfork is an American online music publication launched in by Ryan Schreiber. It began as a blog which developed during Schreiber's teenage years working at a record store. It quickly earned a reputation for its extensive coverage of indie music. It has since expanded and covers all kinds of music, including pop. The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets.
Since , it has published retrospective reviews of classics, and other albums that weren't initially reviewed, each Sunday. The site publishes "best-of" lists—albums, songs—and annual features and retrospectives each year. During the '90s and '00s the site's reviews—favorable or otherwise—were considered widely influential in making or breaking careers.
In late , Ryan Schreiber, a recent high school graduate, created the magazine in Minneapolis. Influenced by local fanzines and KUOM , Schreiber, who had no previous writing experience, aimed to provide the Internet with a regularly updated resource for independent music.
Initially called Turntable , the site was updated monthly with interviews and reviews. In May , the site began publishing daily and was renamed Pitchfork , alluding to Tony Montana 's tattoo in Scarface.
In early , Schreiber relocated Pitchfork to Chicago, Illinois. By then, the site had expanded to four full-length album reviews daily, as well as sporadic interviews, features, and columns.
It had also begun garnering a following for its extensive coverage of underground music and its writing style, which was often unhindered by the conventions of journalism. In October, the site added a daily music news section. Pitchfork has launched a variety of subsidiary websites.
It features bands that are typically found on Pitchfork. On March 13, , Pitchfork was redesigned. According to an announcement post during the redesign, they said: .
We last redesigned in the fall of A lot about the online world has changed since then. This iteration, more than a year in the making, brings Pitchfork into a new era, improving functionality and inviting deeper exploration while simplifying the experience to make browsing, searching, reading, listening, and watching easier. In August , Pitchfork ' s longtime executive editor Mark Richardson stepped down. He began writing for the site in  and was employed full-time in He was replaced by Puja Patel as editor-in-chief on October 15, Pitchfork ' s opinions have gained increased cultural currency; some in the mainstream media view the site as a barometer of the independent music scene, and positive quotes from its reviews are increasingly used in press releases and affixed to the front of CDs.
Conversely, Pitchfork has also been seen as being a negative influence on some indie artists. As suggested in a Washington Post article in April , Pitchfork ' s reviews can have a significant influence on an album's popularity, especially if it had only been available to a limited audience or had been released on an independent record label.
A dismissive 0. Examples of Pitchfork ' s impact include:. Pitchfork now receives an audience of more than , readers per day, and more than 1.
Together, the reviews featured a total of 2,, words. In the s the website's journalism favored independent music, favoring lo-fi and often obscure indie rock and giving only cursory treatment to other genres. In a article in Slate , Matthew Shaer accused Pitchfork of deliberately writing provocative and contrarian reviews in order to attract attention.
The website was criticized in those years for the quality of its writing. A article in City Pages noted the large discretion the site gave to its writers, arguing it was "under-edited" and that the prose was often "overly florid".
The most important thing to me is they know what they're talking about and are insightful. A review of the album Kala by M. Another Pitchfork writer described the error as "perpetuating the male-led ingenue myth". In August , a directory on Pitchfork ' s servers containing over albums was compromised. A web surfer managed to discover and download the collection, which included The Decemberists ' The Crane Wife and TV on the Radio 's Return to Cookie Mountain , both of which had been leaked to peer-to-peer networks.
Allegedly, one of the albums on the server, Joanna Newsom 's Ys , had not been available on file-sharing networks. In December , Pitchfork Media debuted The Pitchfork Review , a quarterly print journal focused on long-form music writing and design-focused content.
Gabel, its first editor, had been the publisher of The Chicagoan and founding publisher of Stop Smiling. Team , and an appearance by Les Savy Fav. On July 29 and 30, , the publication premiered its own Pitchfork Music Festival in the same park. The event attracted over 18, attendees per day. The Pitchfork Music Festival was held again in It was expanded to three days Friday, July 13 — Sunday, July 15 , with the first day being a collaboration between Pitchfork and the British music festival All Tomorrow's Parties as part of the latter's "Don't Look Back" series, in which seminal artists perform their most legendary albums in their entirety.
Since , a European winter edition of the festival takes place in Paris. In Pitchfork collaborated with All Tomorrow's Parties to curate half of the bill for one of their May festival weekends. This was the first event that Pitchfork has been involved in outside of the United States. Pitchfork ' s music reviews use two different rating systems:. On October 24, , Pitchformula. The following is a list of albums given Pitchfork's highest possible rating, on initial release.
The score is rare and has only been given to twelve albums since the site was launched in Many more albums have been given a 10 following a reissue or the publication of a retrospective review. Note that Pitchfork has since deleted the reviews for 12 Rods, Amon Tobin, Walt Mink, The Flaming Lips, and Bob Dylan without replacing them with newer reviews, effectively reducing the canon of albums that Pitchfork still considers to be worthy of a Relaxation of the Asshole , a comedy album by Guided by Voices singer Robert Pollard , was awarded a dual 0 and 10 on initial release.
A later site redesign changed the rating to 0 only, although the explanation for the unusual rating remains in the text of the review. United States. From Wikipedia, the free encyclopedia. For other uses, see Pitchfork disambiguation. Screenshot of Pitchfork ' s homepage. See also: The Dissolve.
Main article: The Pitchfork Review. Main article: Intonation Music Festival. Main article: Pitchfork Music Festival. Retrieved June 14, Retrieved August 7, American Journalism Review. Retrieved September 13, Slate Magazine. April 30, The Washington Post.
Retrieved April 27, Pitchfork Media. July 7, Retrieved May 30, May 21, The Brooklyn Vegan. November 30, December 26, Nothing Major. October 16, Retrieved September 29, The New York Times. Retrieved October 13, Retrieved July 18, March 13, Retrieved March 15, Retrieved January 24, September 18, January 23, Retrieved January 24, — via www.
The Honolulu Advertiser. Retrieved October 29, June